Restaurant Franchising [electronic resource] : Concepts, Regulations and Practices, Third Edition

ISBN:

9781482223491

Title:

Author:

Khan, Mahmood A.

Personal Author:

Khan, Mahmood A.

Edition:

3rd ed.

Publication Information:

Hoboken : Apple Academic Press, 2014.

Physical Description:

1 online resource (600 p.)

General Note:

Description based upon print version of record.

Contents:

Front Cover; Dedication; About The Author; Contents; Foreword; Preface; Acknowledgments; Chapter 1 Introduction To Franchising; Chapter 2 Impact Of Hospitality Franchising On The U. S. Economy; Chapter 3 Pros And Cons Of Franchising; Chapter 4 Franchising Agreements And Legal Documentation; Chapter 5 Franchise Application And Franchise Package; Chapter 6 Franchisee/ Franchisor/ Franchise Selection; Chapter 7 Standard Franchisor Services; Chapter 8 Financial Aspects Of Franchising; Chapter 9 Franchisor- Franchisee Relationships; Chapter 10 Franchise Concept Development And Restaurant Design

Chapter 11 Site Selection And Real EstateChapter 12 Nontraditional Franchises; Chapter 13 Communications And Public Relations; Chapter 14 International Franchising; Chapter 15 Going International; Chapter 16 Marketing And Advertising: Managing Brand Equity; Chapter 17 E- Franchising; References; List Of Abbreviations; Glossary; Back Cover

Subject Term:

Food service management.

Franchises (Retail trade).

Restaurant management.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2014

Publication Information:

Hoboken : Apple Academic Press, 2014.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.95	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's

Author Notes

Dr. Mahmood A. Khan is professor of hospitality and tourism management at the Pamplin College of Business at Virginia Polytechnic Institute and State University, in Falls Church, Virginia. He founded the university's hospitality and tourism management program in 1988. He has taught at the University of Illinois at Urbana-Champaign, Albright College (Reading, Pennsylvania), and The Pennsylvania State University. Dr. Khan received his PhD from Louisiana State University. He has received many awards and honors for his work and was also given the key to the city of Baton Rouge, Louisiana, by the mayor-president. He has served as an advisory board member for many programs and has served as a consultant to several university and college programs and many prominent restaurants, hotels, and other food service and hospitality businesses. In addition to having authored several books, Dr. Khan has been editor-in-chief of several journals, has written articles and book chapters, and has presented at many international conferences.