by
Song, Haiyan.
Call Number
338.4791 SON
Publication Date
2012 2011
Format:
Books
Relevance:
77636.9375
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by
Song, Haiyan.
Call Number
910.687
Publication Date
2011
Summary
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals
Format:
Electronic Resources
Relevance:
77635.2578
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