Call Number
647.068 23
Publication Date
2015
Summary
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format:
Electronic Resources
Relevance:
84972.6719
by
Bojanic, David C., author.
Call Number
657.8370688 BOJ
Publication Date
2017
Format:
Electronic Resources
Relevance:
63386.2305
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by
Christou, Evangelos.
Call Number
338.4791 SOC
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.0539
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
0.0445
by
Minazzi, Roberta.
Call Number
338.4791 MIN
Publication Date
2014
Summary
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format:
Electronic Resources
Relevance:
0.0388
by
Gursoy, Dogan, editor.
Call Number
647.940688 ROU
Publication Date
2017
Format:
Electronic Resources
Relevance:
0.0319
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