The Disney way : harnessing the management secrets of Disney in your company / Bill Capodagli and Lynn Jackson.

ISBN:

9780071478151

Title:

Author:

Capodagli, Bill, 1948-

Personal Author:

Capodagli, Bill, 1948-

Edition:

rev. ed.

Publication Information:

New York : McGraw-Hill, c2007.

Physical Description:

xvi, 312 p. : ill. ; 23 cm.

Corporate Subject:

Walt Disney Company -- Management.

Subject Term:

Industrial management.

Management -- United States -- Case studies.

Added Author:

Jackson, Lynn, 1955-

Format:

Books

Electronic Access:

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0739/2007276941-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2007276941-d.html

Publication Date:

2007

Publication Information:

New York : McGraw-Hill, c2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.045 CAP	Book	1	Standard shelving location	Searching... Unknown

Summary

How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits

'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken Blanchard

Named a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass.

Key features

Previous editions of The Disney Way sold more than 50,000 copies The first edition of The Disney Way was named 'Best Business Book of the Year' in 1999 Provides readers with a framework and action steps for using Disney's principles to soar beyond traditional management Capodagli and Jackson have emerged as leading experts on the Disney principles and speak to thousands around the world annually

Author Notes

Together, Bill Capodagli and Lynn Jackson have been in constant demand for their "Creating the Magic with Dream, Believe, Dare, Do" seminars, and have assisted countless businesses and leaders around the world in applying the principles that have made Disney so successful.

John Christensen

Foreword to New Edition	p. ix
Preface to New Edition	p. xi
Acknowledgments	p. xv
Chapter 1 Walt's Way	p. 1
Dream
Chapter 2 Make Everyone's Dreams Come True	p. 17
Believe
Chapter 3 You Better Believe It	p. 37
Chapter 4 Never a Customer, Always a Guest	p. 61
Chapter 5 All for One and One for All	p. 83
Chapter 6 Share the Spotlight	p. 105
Dare
Chapter 7 Dare to Dare	p. 127
Do
Chapter 8 Practice, Practice, Practice	p. 149
Chapter 9 Make Your Elephant Fly-Plan	p. 169
Chapter 10 Capture the Magic with Storyboards	p. 185
Chapter 11 Give Details Top Billing	p. 201
Chapter 12 Re-Creating the Magic	p. 215
Putting It Together: Featured Organizations
Chapter 13 Dream, Believe, Dare, Do	p. 225
Epilogue. The Magic Continues	p. 267
Appendix	p. 277
Notes	p. 285
Bibliography	p. 293
Index	p. 297

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Author Notes

Table of Contents