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Summary
Summary
International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes and discusses the complexity of the political, economic, financial, commercial, and cultural environment within which international business takes place to help you become a productive global manager.
Through International Hospitality Business, you will learn how an effective global hospitality manager must have a broad trans-disciplinary perspective that includes studies in politics, culture, and geography to better prepare for the complexity of international operations. Expand your knowledge of how to deal with the issues that confront hospitality firms and managers in international development and operations by: understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry exploring the complex issues faced by hospitality managers when they are assigned to work overseas gaining insight into international hospitality firms'policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial roles
With The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented.
Author Notes
Larry Yu, Ph.D. is an Associate Professor at the Department of Tourism and Hospitality Management in the School of Business and Public Management at The George Washington University.
Reviews (1)
Choice Review
This volume presumes a working knowledge of the "functional" hospitality industry. Rather than authoring another work analyzing hospitality industry components, Yu (George Washington Univ.) places the reader's hospitality knowledge into a global context on the premise that hospitality managers face uniquely complex issues and require a "broader transdisciplinary perspective" to work in an international setting. Lodging and food service are the two major industry components discussed. Major sections of the book provide an overview of the international hospitality industry and its geographic development, examine different cultural, political, and economic systems and how they relate to this industry, and discuss various managerial functions specific to the international hospitality environment, e.g., management of finances, human resources, marketing. Yu mirrors a recent trend to view various professional careers through a global lens; while in some cases this is merely a packaging device to present old ideas in a new context, the hospitality industry, with its global dimension, lends itself to this treatment. The author presents this dimension with clarity and insight, updating old assumptions and presenting new and developing trends. A worthwhile addition to any professional hospitality or tourism library, this book is also useful supplementary reading for undergraduate and graduate students in this field. S. A. Schulman; CUNY Kingsborough Community College
Table of Contents
Preface | p. xiii |
Acknowledgments | p. xv |
Part I An Overview of the International Hospitality Industry | p. 1 |
Chapter 1. The Hospitality Industry As an International Business | p. 3 |
Learning Objectives | p. 3 |
Introduction | p. 3 |
International Business | p. 4 |
Shift Toward Service Industry | p. 5 |
The Hospitality Industry As a Service Export | p. 6 |
Service Industry Earnings | p. 8 |
International Travel and Hospitality | p. 8 |
Motivations for Global Expansion | p. 18 |
Summary | p. 21 |
Study Questions | p. 22 |
Case Study: Europ Disney Resort | p. 23 |
Chapter 2. The Geography of International Hospitality Development | p. 27 |
Learning Objectives | p. 27 |
Introduction | p. 27 |
Geographic Location and World Time | p. 28 |
Absolute Location and Relative Location | p. 30 |
World Regions | p. 31 |
World Regional Travel and Hospitality Patterns | p. 32 |
The Most Internationalized Hotel Companies | p. 36 |
Major International Food Service Companies | p. 42 |
Regional Expansion and Competition | p. 43 |
Summary | p. 48 |
Study Questions | p. 50 |
Case Study: McDonald's Global Expansion Formula | p. 51 |
Part II Differences in Cultural, Political, and Economic Systems | p. 55 |
Chapter 3. Cultural Environment | p. 57 |
Learning Objectives | p. 57 |
Introduction | p. 57 |
Defining Culture | p. 58 |
Cultural Values and Norms | p. 59 |
Cultural Values and Their Influence on Management | p. 60 |
Cross-Cultural Communications | p. 68 |
Cultural Generalization | p. 75 |
Learning Culture | p. 75 |
Summary | p. 76 |
Study Questions | p. 77 |
Case Study: Cultural Diversity at Nikko Hotels International | p. 78 |
Chapter 4. Political Systems | p. 83 |
Learning Objectives | p. 83 |
Introduction | p. 83 |
Differences in Political Systems | p. 84 |
International Relations Among National Governments | p. 89 |
National Tourism Policy | p. 91 |
Politics and Business Ethics | p. 96 |
Nationalism | p. 97 |
Political Risk Assessment | p. 99 |
Summary | p. 103 |
Study Questions | p. 104 |
Case Study: Sonesta International Hotels--Responding to a Crisis | p. 106 |
Chapter 5. Economic Systems | p. 111 |
Learning Objectives | p. 111 |
Introduction | p. 111 |
Different Economic Systems | p. 112 |
Level of Economic Development | p. 117 |
Useful Economic Data | p. 119 |
Assessing Economic Risk | p. 121 |
Economic Dimension of Tourism and Hospitality | p. 122 |
Economic Policies on Hospitality Development | p. 126 |
Summary | p. 126 |
Study Questions | p. 128 |
Case Study: The Change of Government Policy on Expatriate Hotel Managers in Indonesia | p. 129 |
Part III Organizational Structures and Development Strategies | p. 133 |
Chapter 6. Market Entry Choice and Organizational Development | p. 135 |
Learning Objectives | p. 135 |
Introduction | p. 136 |
Market Entry Choices | p. 136 |
Hospitality Organizational Structures | p. 152 |
Summary | p. 155 |
Study Questions | p. 156 |
Case Study: Franchising--A Market Entry Choice Used by Choice Hotels International in the Early 1990s | p. 157 |
Chapter 7. Hotel Development and Design | p. 161 |
Learning Objectives | p. 161 |
Introduction | p. 161 |
Hotel Development Plan | p. 162 |
Infrastructure Development | p. 165 |
Hotel Design | p. 170 |
Hotel Construction | p. 172 |
The Trend of Ecoresort Development | p. 178 |
Summary | p. 181 |
Study Questions | p. 182 |
Case Study: Ecoresorts--Dollars, Sense, and Environment | p. 184 |
Part IV Hospitality Management Functions | p. 191 |
Chapter 8. Legal Environment | p. 193 |
Learning Objectives | p. 193 |
Introduction | p. 193 |
Major Legal Systems | p. 194 |
International Laws and Organizations | p. 201 |
Case Study: The Use of the Conrad Hilton Name | p. 204 |
International Dispute Resolution | p. 209 |
Summary | p. 210 |
Study Questions | p. 211 |
Case Study: Raymond Dayan v. McDonald's Corporation | p. 212 |
Chapter 9. Financial Management | p. 215 |
Learning Objectives | p. 215 |
Introduction | p. 215 |
The Foreign Exchange Market | p. 216 |
Other Foreign Exchange Contracts | p. 218 |
Currency Convertibility | p. 221 |
Foreign Exchange Restrictions by Government | p. 221 |
International Financial Markets | p. 223 |
Foreign Exchange Exposures | p. 227 |
Managing Foreign Exchange Risk | p. 230 |
Capital Budgeting | p. 231 |
Summary | p. 236 |
Study Questions | p. 237 |
Case Study: The Impact of Rupiah Devaluation on International Hotel Operations in Indonesia | p. 238 |
Chapter 10. International Accounting and Taxation | p. 243 |
Learning Objectives | p. 243 |
Introduction | p. 243 |
International Accounting | p. 244 |
General Accounting Models | p. 245 |
Harmonization of Accounting Standards | p. 248 |
Accounting for Foreign Currency Transactions | p. 249 |
Determination of Appropriate Translation Method | p. 254 |
International Taxation | p. 255 |
Territorial Principle Versus Worldwide Principle | p. 255 |
Types of Taxes | p. 256 |
Relief for Tax Liabilities | p. 257 |
U.S. Laws on International Taxation | p. 259 |
International Tax Planning | p. 261 |
Summary | p. 261 |
Study Questions | p. 263 |
Case Study: Can You Judge Your Operation from the Book? | p. 264 |
Chapter 11. Human Resource Management | p. 269 |
Learning Objectives | p. 269 |
Introduction | p. 269 |
Cultural Orientations | p. 270 |
Recruitment | p. 272 |
Selection | p. 276 |
Training | p. 278 |
Motivation | p. 281 |
Performance Appraisal | p. 283 |
Expatriate Manager Compensation | p. 285 |
Employee Pay | p. 288 |
Management and Labor Unions | p. 290 |
Employment Termination | p. 291 |
Summary | p. 291 |
Study Questions | p. 293 |
Case Study: In Moscow, Business Begins with Basic Training | p. 294 |
Chapter 12. International Hospitality Marketing | p. 299 |
Learning Objectives | p. 299 |
Introduction | p. 299 |
Strategic Marketing Planning | p. 300 |
International Management Information System | p. 301 |
The Hospitality Marketing Mix | p. 301 |
Distribution Strategy | p. 303 |
Communication Strategy | p. 307 |
Pricing Strategy | p. 314 |
Summary | p. 317 |
Study Questions | p. 318 |
Case Study: Marketing Plan for Developing Courtyard by Marriott in China | p. 319 |
Chapter 13. Religion and Food Service Management | p. 325 |
Learning Objectives | p. 325 |
Introduction | p. 325 |
Religious Influence on Diet | p. 326 |
Regional Cuisine at Hotel Restaurants | p. 334 |
Types of Food Service | p. 335 |
Product Sourcing | p. 337 |
Menu Modification | p. 338 |
Other Development and Operational Aspects | p. 339 |
Service and Dining Etiquette | p. 340 |
Summary | p. 342 |
Study Questions | p. 343 |
Case Study: U.S. Food Service Companies in Canada | p. 344 |
Part V Future Development and Career Opportunities | p. 351 |
Chapter 14. Prospects and Opportunities | p. 353 |
Learning Objectives | p. 353 |
Introduction | p. 353 |
World Tourism in the Twenty-First Century | p. 354 |
Forces Shaping the Hotel Industry's Future | p. 356 |
Food Service Expansion | p. 362 |
The Global Hospitality Manager | p. 364 |
Going International | p. 366 |
Summary | p. 366 |
Study Questions | p. 369 |
Case Study: Middle East Momentum | p. 370 |
Notes | p. 375 |
Index | p. 393 |