Chinese multinationals [electronic resource] / editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.

ISBN:

9789812835017

Title:

Author:

Larçon, Jean-Paul, editor.

Physical Description:

1 online resource (xxx, 269 pages) : illustrations

General Note:

"EFMD."

Contents:

Corporate strategies of Chinese multinationals / China's go global policy / China's outward foreign direct investment / Internationalization process of Chinese multinationals / International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL / Technology based competition and Chinese multinationals / Innovation & knowledge transfer in Chinese multinationals / Corporate culture and organization of Chinese multinationals / Chinese multinationals and global value chains : Lenovo, a new global leader in the PC industry / Alliances, joint ventures and Chinese multinationals / Conclusion: China's unique advantage.

Local Note:

eBooks on EBSCOhost

Subject Term:

International business enterprises -- China.

International business enterprises -- Management.

Corporations, Chinese.

Added Author:

Larçon, Jean-Paul,

Liu, Chuanzhi,

Added Corporate Author:

European Foundation for Management Development.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2009

Publication Information:

Singapore ;

Hackensack, NJ :

World Scientific Publishing Co. Pte. Ltd.,

[2009]

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.88 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.