50 management ideas you really need to know / Edward Russell-Walling.

ISBN:

9781847241504

Title:

Author:

Russell-Walling, Edward

Personal Author:

Russell-Walling, Edward

Publication Information:

London : Quercus, 2007.

Physical Description:

208 p. : ill. ; 21 cm.

General Note:

Includes index.

Subject Term:

Management.

Management & leadership skills.

Management and Marketing.

Format:

Books

Publication Date:

2007

Publication Information:

London : Quercus, 2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.409 RUS	Book	1	Standard shelving location	Searching... Unknown

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Author Notes

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

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Summary

Summary

Author Notes