by
Buttle, Francis.
Call Number
658.812
Publication Date
2004
Summary
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format:
Electronic Resources
Relevance:
85044.2109
by
Cole, Kris, author.
Call Number
658.302 COL
Publication Date
2013
Summary
Kris Cole throws light on the gap between theory and practice in the fifth edition of 'Management: theory and practice'. She explains management theory in everyday language, and puts it in a context that makes it easy to understand. This resource will help you develop the vocabulary you need to communicate effectively with colleagues and equips you with models and frameworks to tackle management challenges. In addition it will enable you to strengthen your hard skills, like managing poor performance, being more directive and solving problems permanently.
Format:
Regular print
Relevance:
85040.3359
View Other Search Results
by
Robbins, Stephen P., 1943-
Call Number
658 MAN
Publication Date
2009 2008
Summary
Not only descibes management theories but also includes many practical examples and cases which illustrate the theories in action. Rolf Bergman, Ian Stagg from Monash University, Australia.
Format:
Books
Relevance:
85036.2500
by
Robbins, Stephen P., 1943-
Call Number
658 ROB
Publication Date
1999
Format:
Books
Relevance:
77629.5547
by
Robbins, Stephen P., 1943-
Call Number
658 ROB
Publication Date
2003
Format:
Books
Relevance:
77629.5313
by
Robbins, Stephen P., 1943-
Call Number
658 ROB
Publication Date
2006
Format:
Books
Relevance:
71874.2188
by
Robbins, Stephen P., 1943-
Call Number
658 ROB
Publication Date
2006
Format:
Books
Relevance:
71874.2109
by
Robbins, Stephen P., 1943-
Call Number
658 FOU
Publication Date
2009
Format:
Books
Relevance:
71874.1875
by
Boyce, Tim.
Call Number
658.404 22
Publication Date
2003
Summary
Introducing the concept of Total Risk Management as the key method for reducing risk, this work explains the connection between project management (the job) and commercial management (the contract), and the need for running them in tandem. It aims to make the reader learn to appreciate the commercial dimensions of important projects.
Format:
Electronic Resources
Relevance:
67238.8281
by
Ellis, Carol W., 1946 July 13-
Call Number
658 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
67229.2656
by
Kathryn, Bartol.
Call Number
658.4 MAN
Publication Date
2005
Summary
This 10 year anniversary edition maintains a critical approach, while offering new design and cases. Continues to equip students with the skills they need to become informed, effective managers by offering the most diverse and original case studies of any management text. Authors Margaret Tein and Graham Matthews from RMIT, Victoria.
Format:
Books
Relevance:
63393.9688
by
Bartol, Kathryn M.
Call Number
658.4 MAN
Publication Date
2001
Format:
Books
Relevance:
63391.6016
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