Microbrewery, Distillery, or Cidery [electronic resource] : Step-by-Step Startup Guide

ISBN:

9781613083154

Title:

Author:

Media, The Staff of Entrepreneur.

Personal Author:

Media, The Staff of Entrepreneur.

Publication Information:

New York : Entrepreneur Press, 2015.

Physical Description:

1 online resource (1461 p.)

Series:

StartUp Guides

General Note:

Description based upon print version of record.

Contents:

Cover; Copyright Page; Contents; Start Your Own Microbrewery, Distillery, or Cidery; Title Page; Acknowledgments; Preface; Chapter 1: Today's Craft Alcoholic Beverage Industry; In the Beginning; Time to Jump In?; Different Products, Distinct Challenges, Dynamic Markets; Craft Breweries; Craft Distillers; Craft Hard Cider; Chapter 2: Making a Mark in the Craft Alcoholic Beverage Industry; Get to Know Ken Grossman and Jim Koch; Are You a Koch or a Grossman?; Start Prepared; Know Yourself; Stand Tall; Set Goals; Advice from Two Leaders; Ken Grossman: Be Nimble, Be Smart; Jim Koch: Make Friends

New Craft Brewers, Distillers, and Hard Cider MakersStep One: The Garage; Chapter 3: Launching a New Craft Brand; June Lake Brewing, June Lake, California; Model for a New Craft Brewery; Advice from a Veteran: Steve Hindy, Cofounder, Brooklyn Brewery, Brooklyn, New York; Ventura Spirits Company, Ventura, California; Model for a New Craft Distillery; Advice from a Veteran: Jörg Rupf, Founder, St. George Spirits, Alameda, California; Brooks Dry Cider, San Francisco, California; Model for a New Craft Hard Cidery

Advice from a Veteran: Mike Beck, Owner, Uncle John's Fruit House Winery, St. John's, MichiganGo on a Mission; Say Something; Creating a Winning Business Plan; Executive Summary; Business Description; Market Strategies; Competitive Analysis; Design and Development Plan; Operations and Management Plan; Financial Factors; Chapter 4: Regulation and Taxation; Washington; The States; Federal Alcoholic Beverage Laws; Permits and Approvals; Distribution; Taxes; Hiring an Accountant; Choosing an Accountant; State Alcoholic Beverage Laws; Texas; New York State; California; State Distribution Laws

State TaxesChapter 5: Craft Businesses That Work; Location, Location, Location; Florida; Portland, Oregon; Los Angeles, California; Hand-Crafted Companies; Grand Traverse Distillery, Traverse City, Michigan; Albemarle Cider Works, Rural Ridge Farm, North Garden, Virginia; Alchemy & Science, Burlington, Vermont; Greenbar Craft Distillery, Los Angeles, California; Craft Brew Alliance (CBA), Portland, Oregon; Troy Cider, Sebastopol, California; Harlem Brewing, Harlem, New York; Wormtown Brewery, Worcester, Massachusetts; Green Star Brewing, Chicago, Illinois; Chapter 6: The Craft Customer

Generation CraftThe Rise of Big Craft; The Craft Identity; International Markets; Chapter 7: Financing Craft Beverage Companies; Self-Financing; Equipment Leasing; Investors; A Word of Caution; Private Equity; Institutions; State Support; Crowdfunding Rewards Programs; Crowdfunding Equity Campaigns; Sell a Brand; Craft Buying Craft; Selling to an Industrial Beer or Spirits Company; Chapter 8: Gaining Traction in a Crowded Market; What Is Branding, Exactly?; Building a Branding Strategy; Bringing It All Together; Getting Started; Distribution Means Marketing

Chapter 9: Shovels at the Gold Rush

Subject Term:

Brewing industry.

Home-based businesses -- Management.

New business enterprises -- Management.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2015

Publication Information:

New York : Entrepreneur Press, 2015.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
663.3	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

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Summary

The experts at Entrepreneur provide a two-part guide to success. First, craft enthusiasts and entrepreneurs looking to start their own brand of high-end beers and spirits will find the necessary tools and expert advice in this new addition to the popular Start Your Own series. Then, they'll master the fundamentals of business startup including defining their business structure, funding, staffing and more.

This kit includes:
* Essential industry and business-specific startup steps with worksheets, calculators, checklists and more
* Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years
* Interviews and advice from successful entrepreneurs in the industry
* Worksheets, brainstorming sections, and checklists
* Entrepreneur's Startup Resource Kit (downloadable)

More about Entrepreneur's Startup Resource Kit
Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!

You'll find the following:
The Small Business Legal Toolkit
When your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.

Sample Business Letters
1000+ customizable business letters covering each type of written business communication you're likely
to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.

Sample Sales Letters
The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.