| Section 1 The Challenge of Entrepreneurship |
| 1 Entrepreneurs: The Driving Force Behind Small Business |
| Section 2 Building a Business Plan: Beginning Considerations |
| 2 Strategic Management and the Entrepreneur |
| 3 Choosing a Form of Ownership |
| 4 Franchising and the Entrepreneur |
| 5 Buying an Existing Business |
| Section 3 Building a Business Plan: Marketing and Financial Matters |
| 6 Crafting a Winning Business Plan |
| 7 Building a Guerrilla Marketing Plan |
| 8 Creating a Solid Financial Plan |
| 9 Managing Cash Flow |
| Section 4 Small Business Marketing Strategies |
| 10 Pricing and Credit Strategies |
| 11 Integrated Marketing Communications |
| 12 Global Marketing Strategies |
| 13 E-Commerce and Entrepreneurship |
| Section 5 Putting the Business Plan to Work: Finding Financing |
| 14 Sources of Equity Financing |
| 15 Source of Debt Financing |
| Section 6 Location and Layout |
| 16 Location, Layout, and Physical Facilities |
| Section 7 Managing a Small Business: Techniques for Enhancing Profitability |
| 17 Purchasing, Quality Management, and Vendor Analysis |
| 18 Managing Inventory |
| Section 8 Managing People: A Company's Most Valuable Resource |
| 19 Staffing and Leading a Growing Company |
| Section 9 Legal Aspects of Entrepreneurship |
| 20 Management Succession and Risk Management |
| 21 Ethics, Social Responsibility, and the Entrepreneur |
| 22 The Legal Environment: Business Law and Government Regulation |
| Appendix Sample Business Plan |
| Index |
