by
Trott, Paul
Call Number
658.575 TRO
Publication Date
2008
Summary
"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible." "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007048699.html
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67237.2891
by
Bauer, Andreas.
Call Number
658.827 MOM
Publication Date
2006
Format:
Books
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50829.4844
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by
Gilmore, James H., 1959-, author.
Call Number
658.8343 GIL
Publication Date
2007
Summary
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Format:
Books
Connect to Table of contents
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
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1.5511
by
Pine, B. Joseph
Call Number
658.56 PIN
Publication Date
1999
Summary
With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.
Format:
Books
Table of contents http://lcweb.loc.gov/catdir/toc/98-33202.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
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1.5415
by
Ulwick, Anthony W., 1957-
Call Number
658.575 ULW
Publication Date
2005
Summary
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.
Format:
Books
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1.1293
by
Pine, B. Joseph, author.
Call Number
658.56 PIN
Publication Date
2011
Summary
More than ten years ago, the seminal book on experience innovation by Joe Pine and Jim Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only on consumer allegiance, but also a more profitable bottom line. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format:
Books
Relevance:
0.9553
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