by
Simpkins, Robert A., 1945-
Call Number
658.81 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
50825.9961
by
Miller, William, 1955-
Call Number
658.81 21
Publication Date
2001
Format:
Electronic Resources
Relevance:
47545.1680
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by
Farber, Barry J.
Call Number
658.85 22
Publication Date
2003
Format:
Electronic Resources
Relevance:
1.6158
by
Farber, Barry J.
Call Number
658.8 22
Publication Date
2003
Format:
Electronic Resources
Relevance:
1.6044
by
Powell, Meridith Elliott.
Call Number
658.8101 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
1.5271
by
Berry, Timothy.
Call Number
658.83 22
Publication Date
2010
Summary
"This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better"--Resource description page.
Format:
Electronic Resources
Relevance:
0.9008
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