by
Simpkins, Robert A., 1945-
Call Number
658.81 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
50825.9961
by
Miller, William, 1955-
Call Number
658.81 21
Publication Date
2001
Format:
Electronic Resources
Relevance:
47545.1680
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by
Denny, Richard.
Call Number
658.85 DEN
Publication Date
2006
Summary
"The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to: get a sale when your service is not the cheapest; turn your customer into an ambassador; build a positive attitude; beat the competition close a sale."--Publisher website.
Format:
Books
Relevance:
1.6166
by
Farber, Barry J.
Call Number
658.85 22
Publication Date
2003
Format:
Electronic Resources
Relevance:
1.6158
by
Farber, Barry J.
Call Number
658.8 22
Publication Date
2003
Format:
Electronic Resources
Relevance:
1.6044
by
Powell, Meridith Elliott.
Call Number
658.8101 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
1.5271
by
Richemont Craft School (Lucerne, Switzerland)
Call Number
658.81 SUC
Publication Date
1991
Format:
Books
Relevance:
1.2781
by
Gabbott, Mark, editor.
Call Number
658.8 INT
Publication Date
2004
Summary
"Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time. This book came about in recognition of the tension that existed between what we taught and what we knew and practiced. Our main concern was the increasing difficulty in defending the 4 Ps framework of marketing. This approach while ground breaking in its time, and useful as an organising tool, has become so ubiquitous in marketing education that it has almost reached mythic status. No one questioned it, no one seemd to even think about it, it was just taught. In an even more worrying development, it was becoming used as a planning and implementation tool, and an operational decision template. Yet when we looked at our graduates and postgraduates, many of whom were already senior marketers, we could see little evidence that the 4 Ps actually represented what they practiced in the business world. It certainly categorised some areas of marketing activity, but helped little in day-to-day marketing management. In 2000 a team was put together to work on the project of developing a completely new introductory marketing textbook. We each brought to the table something different - experienced researchers, teachers, educationalists, writers and business consultants - to piece together what you see as the final book. The Value Model which is the underlying framework is an original and intuitive peice of work. The value planning model is an amalgam of ideas which had been circulating in various forms around the world which we have developed and adapted for our use. This provides a simple schematic that provides an organising framework for the book, and which we hope will become as well known as the 4 Ps. As part of the project we also wanted to explicitly recognise the importance of technology, the ubiquity of services, the impact of globalisation, the continuing concern of ethics and the ongoing importance of relationships and people." -- preface, page xi.
Format:
Books
Relevance:
1.0247
by
Berry, Timothy.
Call Number
658.83 22
Publication Date
2010
Summary
"This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better"--Resource description page.
Format:
Electronic Resources
Relevance:
0.9008
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