Cover image for Service operations management : improving service delivery / Robert Johnston, Graham Clark and Michael Shulver.
Service operations management : improving service delivery / Robert Johnston, Graham Clark and Michael Shulver.
ISBN:
9780273740490
Title:
Service operations management : improving service delivery / Robert Johnston, Graham Clark and Michael Shulver.
Author:
Johnston, Robert, 1953-, author.
Edition:
4th ed.
Publication Information:
Harlow, England ; New York : Pearson, 2012.
Physical Description:
1 online resource.
Contents:
pt. 1. Introduction: Introducing service operations management -- Understanding the challenges for operations managers -- pt. 2. Frame -- pt. 3. Connect: Understanding customers and relationships -- Managing customer expectations and perceptions -- Managing supply networks and supplier relationships -- pt. 4. Deliver: Designing the customer experience -- Designing the service process -- Measuring, controlling and managing -- Managing people -- Managing service resources -- pt. 5. Improve: Driving continuous improvement -- Learning from problems -- Learning from other operations -- pt. 6. Implement: Creating and implementing the strategy -- Understanding and influencing culture -- Building a world-class service organisation.
Added Corporate Author:
Format:
Electronic Resources
Electronic Access:
Click here to view
Publication Date:
2012
Publication Information:
Harlow, England ; New York : Pearson, 2012.