Yield management / edited by Anthony Ingold, Una McMahon-Beattie and Ian Yeoman.

ISBN:

9780826448255

Title:

Author:

Yeoman, Ian.

Edition:

2nd ed.

Publication Information:

London ; New York : Continuum, 2000.

Physical Description:

xiv, 345 p. : ill. ; 25 cm.

General Note:

Previous ed.: London: Cassell, 1997.

Subject Term:

Service industries -- Management.

Added Author:

Yeoman, Ian.

Ingold, Anthony.

McMahon-Beattie, Una.

Format:

Books

Publication Date:

2000

Publication Information:

London ; New York : Continuum, 2000.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4012 YIE	Book	1	Standard shelving location	Searching... Unknown

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Introduction

Part I The Principle of Yield Management

1 A Strategic Approach to Yield Management

2 Economic Theory of Pricing for the Hospitality and Tourism Industry

3 Legal Aspects

4 Quantitative Aspects of Yield Management

Part II Models of Yield Management

5 Perspectives on Pricing Decision in the Inclusive Holiday Industry

6 Defining Yield Management and Measuring Its Impact on Hotel Performance

7 MERLIN: Model to Evaluate Revenue and Loadings for Intercity

Part III Decision-Making

8 Decision-Making

9 Productivity and Yield Management

10 Computerized Yield Management Systems: Lessons from the Airline Industry

11 Revenue Management over the Internet: A Study of the Irish Hotel Industry

12 The Use of Marketing Information Systems and Yield Management in the Hospitality Industry

Part IV Service Sector Industries

13 Yield Management and the Airline Industry

14 Yield Management in Budget Airlines

15 Revenue Management in Scottish Visitor Attractions

16 Yield Management Practices

17 Application of Yield Management to the Hotel Industry

18 Yield Management and the Restaurant Industry

19 Capacity Management in the Cruise Industry

20 Capacity Management in the Football Industry

21 Conference Sector Capacity Management

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Summary

Summary

Table of Contents