by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 DIC
Publication Date
1996
Format:
Books
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37297.4414
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2.
by
Media Australia (Production company)
Call Number
TR DVD 658.456 MAR
Publication Date
1997
Summary
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format:
Other
Relevance:
1.3289
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