The sustainability advantage : seven business case benefits of a triple bottom line / Bob Willard.

ISBN:

9780865714519

Title:

Author:

Willard, Bob.

Personal Author:

Willard, Bob.

Publication Information:

Gabriola, B.C. : New Society Publishers, 2002.

Physical Description:

xviii, 203 p. : ill. ; 24 cm.

Subject Term:

Sustainable development.

Environmental protection -- Economic aspects.

Management -- Environmental aspects.

Format:

Books

Publication Date:

2002

Publication Information:

Gabriola, B.C. : New Society Publishers, 2002.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.408 WIL	Book	1	Standard shelving location	Searching... Unknown

Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there's been very little evidence expressed in business language showing the benefits of the "triple bottom line" relevant to the short- and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time?

Written in the pragmatic language of business leaders by a senior executive at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real--and executives do not have to be tree-hugging environmental activists to reap these benefits.

Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company.

Marketing Plans:
* Ads in GreenMoney Journal, LOHAS Journal, Business Ethics
* National print review campaign
* National radio interviews
* Web publicity on greenbiz.com and others
* Direct mail to members of The World Business Council on Sustainable Development
* Course adoption campaign

Bob Willard recently retired from his senior executive position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognized with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada.

Also Available
Cannibals with Forks: The Triple Bottom Line of 21st Century Business
TP $21.95, 0-86571-392-8 * USA

Author Notes

Bob Willard retired from his senior management position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognized with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada

John Elkington and Oliver Dudok van Heel

Foreword	p. xv
Introduction	p. 1
External Pressures	p. 4
Clarifying the Terminology	p. 4
The Need For a Business Case	p. 11
The Intent of This Book	p. 13
The Proposal	p. 15
The Problem	p. 15
The Proposal	p. 16
SD Inc.: A Hypothetical Company	p. 17
The Education Investment	p. 20
The Seven Bottom-Line Benefits	p. 21
Benefit 1 Easier Hiring of the Best Talent	p. 23
The War For Talent	p. 23
Attracting Top Talent	p. 24
The Cost of Recruiting	p. 25
The Potential Hiring Benefit of a Sustainable Development Image	p. 26
Benefit 2 Higher Retention of Top Talent	p. 28
The Cost of Turnover	p. 28
Why Employees Stay	p. 34
The Potential Retention Benefit of a Sustainable Development Vision	p. 37
Benefit 3 Increasing Employee Productivity	p. 40
The Vision - Commitment Relationship	p. 41
The Involvement - Commitment Relationship	p. 47
The Commitment - Productivity Relationship	p. 49
The Bottom-Line Benefit From Higher Individual Productivity	p. 52
The Innovation Factor	p. 53
The Bottom-Line Benefit From Higher Team Productivity	p. 54
The Bottom-Line Benefit From Improved Working Conditions	p. 56
Benefit 4 Reduced Expenses in Manufacturing	p. 60
Waste = Squandered Corporate Assets	p. 60
Savings From Materials and Energy Substitutions	p. 61
Savings From Reducing the Materials, Energy, and Water Used Per Product	p. 68
Savings From Redesign	p. 72
Savings From Reducing, Reusing, and Recycling Scrap Material	p. 73
Savings From Reusing and Recycling Returned Products	p. 77
Savings From Packaging, Transportation, and Approval Cycles	p. 79
Tracking Environmental Costs	p. 79
The Potential Benefit From Reduced Manufacturing Expenses	p. 81
Benefit 5 Reduced Expenses at Commercial Sites	p. 83
Savings On Employee Discretionary Consumables	p. 84
Savings From Improved Waste Handling	p. 86
Savings From Energy Efficiencies	p. 87
Savings From Water Conservation	p. 95
Savings From Lower Landscaping Costs	p. 96
Savings From Reduced Office Space and Less Business Travel	p. 97
The Potential Benefit From Reduced Expenses at Commercial Sites	p. 98
Benefit 6 Increased Revenue/Market Share	p. 100
Increased Mind Share From Endorsements by External Agencies	p. 101
Increased Mind Share From "Noise" About Environmental Products	p. 107
The Funnel: Differentiate or Die	p. 108
Increased Market Share From Attraction of "Green" Consumers	p. 110
Increased Revenue From Higher Customer Retention/Loyalty	p. 114
New Markets	p. 114
Increased Profits From "Dematerialization"	p. 117
New Revenue Opportunities From Environmental Services	p. 119
The Potential Benefit From Increased Revenue and Market Share	p. 120
Benefit 7 Reduced Risk, Easier Financing	p. 121
Lower Market Risk	p. 122
Lower Balance Sheet Risk	p. 126
Lower Operating Risk	p. 128
Lower Capital Cost Risk	p. 130
Lower Sustainability Risk	p. 131
Lower Cost of Capital: It's Easier to Attract Investors	p. 131
The Potential Benefit From Reduced Risk	p. 135
Conclusion	p. 139
Real Bottom-Line Benefits	p. 139
"Yeah, but ..."	p. 141
The Sustainable Development Profit Center	p. 147
Changing the Rules of the Game For Your Advantage	p. 151
Appendix Sustainability Advantage Worksheets	p. 154
Assumptions about the "SD Inc." Hypothetical Company	p. 155
Education Investment Required to Achieve Benefits	p. 156
Attracting and Hiring the Best Talent	p. 157
Retaining the Best Talent	p. 158
Increased Productivity	p. 160
Reduced Manufacturing Expenses	p. 161
Reduced Expenses at Commercial Sites	p. 162
Increased Revenue and Market Share	p. 163
Reduced Risk	p. 164
Total Bottom-Line Benefit	p. 166
Endnotes	p. 167
Bibliography	p. 191
Index	p. 195
About the Author	p. 203

Available:*

Bound With These Titles

On Order

Summary

Summary

Author Notes

Table of Contents