List of illustrations and tables | p. ix |
The authors | p. xi |
Series editor's preface to the second edition | p. xiii |
Acknowledgements | p. xv |
Part I Towards third wave corporations | p. 1 |
1 Setting the agenda for corporate sustainability | p. 3 |
Why corporate sustainability? | p. 3 |
Redesigning the corporation | p. 6 |
Phase models of sustainability | p. 12 |
Change agent roles and the phase model | p. 18 |
Appendix 1.1 Phases in the development of corporate sustainability | p. 24 |
2 The drivers of change | p. 30 |
Issues of global survival | p. 30 |
Social and environmental impacts of 'business as usual' | p. 34 |
The business case for sustainability | p. 44 |
Conclusion | p. 64 |
Part II Managing the persistent past: dealing with first wave corporations | p. 71 |
3 Corporate pre-compliance and compliance | p. 73 |
What is compliance? | p. 73 |
Changing understandings of governance | p. 74 |
Changing attitudes to compliance | p. 77 |
The case for moving to compliance | p. 81 |
Limitations of current organizational change and development models | p. 82 |
Making the structural changes needed for compliance | p. 85 |
Moving to 'compliance-plus' | p. 92 |
Appendix 3.1 Phases 1-3 in the development of compliance | p. 106 |
Part III The dominant current reality: understanding and reconstructing second wave corporations | p. 113 |
4 Achieving sustainable operational efficiencies | p. 115 |
Beyond low-hanging fruit | p. 115 |
What is efficiency? | p. 118 |
How can the search for efficiency contribute to sustainability? | p. 123 |
Potential benefits of efficiency | p. 125 |
Efficiency choices: high or low paths to competitive advantage? | p. 126 |
Creating eco-efficiencies | p. 128 |
Creating human efficiencies | p. 133 |
The challenge: integrating human and ecological efficiency | p. 142 |
Moving beyond efficiency approaches | p. 143 |
5 Sustainability: the strategic advantage | p. 148 |
Turning sustainability to advantage | p. 148 |
The importance of strategy | p. 153 |
What is strategic sustainability? | p. 156 |
How strategic sustainability contributes to competitive advantage | p. 161 |
Risks of the strategic approach | p. 167 |
Beyond rhetoric and greenwash | p. 169 |
The winning formula | p. 172 |
Moving beyond strategic sustainability | p. 188 |
6 The sustaining corporation | p. 195 |
Generating a future reality | p. 195 |
The third wave | p. 197 |
Putting the jigsaw together | p. 201 |
Conclusion | p. 218 |
Sustaining corporation | p. 219 |
Part IV Pathways to sustainability: towards third wave corporations | p. 223 |
7 The incremental path | p. 225 |
Setting the scene | p. 225 |
Incremental versus transformational change | p. 227 |
What is incremental change? | p. 230 |
Applying the phase model to incremental change | p. 233 |
Benefits of incremental change | p. 234 |
Potential pitfalls of incremental change | p. 243 |
Major issues in the movement between phases | p. 245 |
Steps involved in incremental change | p. 253 |
Conclusion | p. 257 |
8 The transformational path | p. 262 |
Why transformational change? | p. 262 |
Step 1 Know where you are now | p. 266 |
Step 2 Develop the vision: the dream organization | p. 269 |
Step 3 Identify the gap | p. 273 |
Step 4 Assess the readiness for change | p. 275 |
Step 5 Set the scene for action | p. 277 |
Step 6 Secure basic compliance first | p. 280 |
Step 7 Move beyond compliance | p. 281 |
Step 8 Establish the performance criteria for 'compliance-plus' | p. 284 |
Step 9 Launch and manage the transformational change programme | p. 286 |
Step 10 Maintain the rage | p. 288 |
9 Leading towards sustainability | p. 292 |
Facing up to the future | p. 292 |
Key factors in change-agent competence | p. 293 |
Achieving mastery | p. 296 |
Starting with self-leadership | p. 298 |
Seeking cosmocentric consciousness | p. 299 |
Building or assembling the skills needed for diagnosis and action | p. 301 |
Creating dialogue and shared scenarios | p. 304 |
Identifying and dealing with resistance to change | p. 306 |
Who are the leaders/change agents? | p. 309 |
Building alliances of change agents | p. 318 |
Constructing the sustainability agenda | p. 319 |
Achieving ecological sustainability | p. 321 |
Appendix The corporate sustainability checklist | p. 326 |
Further reading | p. 335 |
Index | p. 337 |