Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell.

ISBN:

9781403912602

Title:

Author:

Goffin, Keith.

Personal Author:

Goffin, Keith.

Publication Information:

New York : Palgrave Macmillan, 2005.

Physical Description:

409 p. ; 24 cm.

Subject Term:

Technological innovations -- Management.

Added Author:

Mitchell, Rick, 1943-

Format:

Books

Publication Date:

2005

Publication Information:

New York : Palgrave Macmillan, 2005.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4063 GOF	Book	1	Standard shelving location	Searching... Unknown

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.

Author Notes

Keith Goffin is Professor of Innovation and New Product Development at the Cranfield School of Management, Bedford, UK
Rick Mitchell is Visiting Professor of Innovation Management at the Cranfield School of Management, Bedford, UK

List of Case Studies	p. xiii
Preface	p. xv
Acknowledgements	p. xvii
1 The Role of Innovation	p. 1
Introduction	p. 1
Innovation Drivers	p. 2
Technological advances	p. 2
Changing customers and needs	p. 4
Intensified competition	p. 5
Changing business environments	p. 5
Responding to the Need	p. 5
Companies' innovation management - examples	p. 6
Characteristics of Innovation	p. 7
Definitions of innovation	p. 8
Dimensions of innovation	p. 9
Dimensions of innovation in services	p. 12
Degrees of innovation	p. 14
Evaluating dimensions and degrees	p. 15
Phases of innovation	p. 16
Innovation complexity	p. 18
Innovation throughout the organization	p. 19
Key Research on Innovation	p. 20
Research methodology	p. 20
Macro-level investigations	p. 21
Micro-level investigations	p. 22
Project-level investigations	p. 23
Service innovation research	p. 26
Managing Innovation - The Challenge	p. 27
Need for a framework	p. 27
The innovation pentathlon framework	p. 28
The Structure of this Book	p. 34
Format of the chapters	p. 35
Summary	p. 36
Management recommendations	p. 36
Recommended Reading	p. 37
Main Case Study: NTT-DoCoMo, Japan - partnerships for innovation	p. 37
2 Innovation and Economics	p. 43
Introduction	p. 43
Research Methodology	p. 44
Economic measures of innovation	p. 44
Factors Mediating Innovation	p. 46
Company size and innovation	p. 46
Education levels, national culture and innovation	p. 50
Government policies and innovation	p. 52
Impacts of Innovation	p. 54
Innovation and business cycles	p. 54
Innovation and employment	p. 59
Product innovation and growth	p. 59
Diffusion theory	p. 61
Summary	p. 63
Management recommendations	p. 65
Recommended Reading	p. 65
Main Case Study: Richardson - strategy and NPD	p. 65
3 Contrasting Services with Manufacturing	p. 72
Introduction	p. 72
The Importance of Services	p. 72
Service and the economy	p. 73
R&D in services	p. 73
Manufacturers need services	p. 77
Characteristics of Services	p. 77
Terminology of services and manufacturing	p. 78
Service delivery	p. 79
The servicescape	p. 79
Service characteristics and innovation	p. 81
Managing quality in services	p. 83
Innovation in Services	p. 86
The need for innovation	p. 86
Managing service innovation	p. 87
New service development processes	p. 90
Services and Innovation Management	p. 91
Summary	p. 92
Management recommendations	p. 93
Recommended Reading	p. 93
Main Case Study: AXA Insurance - the innovation manager	p. 94
4 Developing an Innovation Strategy	p. 98
Introduction	p. 98
The Elements of Strategic Management	p. 99
Strategic analysis	p. 100
Strategic choice	p. 102
Strategic implementation	p. 103
Innovation Strategy and Stakeholder Satisfaction	p. 104
Kano's feature analysis	p. 105
The Challenge of Meeting Expectations	p. 108
Capability maturity: the 'S' curve	p. 108
The predictability of technical advance	p. 111
Evolution of strategy as technology matures	p. 114
Dominant design	p. 116
Threshold effects	p. 117
Network effects	p. 118
The Challenge of Changing Expectations	p. 119
Disruptive technology	p. 121
Responding to a disruptive technology	p. 124
Timing in Innovation	p. 126
Linking the Components of Strategy: Road-Mapping	p. 128
Building a roadmap	p. 130
The Cambridge 'fast-start' process	p. 130
Keeping a roadmap alive	p. 133
Looking further ahead: Scenario Planning	p. 135
The Success Trap	p. 136
Summary	p. 137
Management recommendations	p. 138
Recommended Reading	p. 138
Main Cast Study Domino Printing Sciences - facing the limits of technology	p. 139
5 Ideas: Managing Creativity and Knowledge	p. 144
Introduction	p. 144
Creativity	p. 145
Types of business creativity	p. 145
Individual creativity	p. 146
Team creativity and culture	p. 147
Creativity techniques for innovation	p. 149
Managing Knowledge	p. 154
Nature of knowledge	p. 154
Knowledge transfer	p. 155
Promoting knowledge transfer	p. 156
Ideas and Innovation	p. 157
Identifying customer needs - traditional approaches	p. 158
Hidden needs analysis	p. 159
Repertory grid technique	p. 160
Empathic design	p. 164
Lead Users	p. 168
Experimentation	p. 170
Identifying priorities - conjoint analysis	p. 170
Choosing the correct approach to market research	p. 173
Protecting Ideas	p. 173
Copyright	p. 173
Design right	p. 176
Trademarks	p. 176
Patents	p. 177
Summary	p. 181
Management recommendations	p. 182
Recommended Reading	p. 182
Main Case Study: Texas Instruments - defining innovation	p. 182
6 Prioritization: Selecting and Managing the Portfolio	p. 186
Introduction	p. 186
The Principles of Portfolio Management	p. 187
The need for a process	p. 187
Elements of a good portfolio	p. 189
Types of project	p. 189
Valuing Individual Projects: Financial Methods	p. 190
Single-stage projects	p. 191
A warning about probabilities	p. 193
Multi-stage and network projects	p. 197
The real options approach	p. 200
Valuing Individual Projects: Scoring Methods	p. 202
Designing a scoring system	p. 203
Using a scoring system	p. 206
Applying Valuation Methods	p. 207
Choice of method	p. 207
Ranking projects for selection	p. 208
Balancing the Portfolio	p. 210
Strategic alignment	p. 210
Time and resources	p. 212
Risk and reward	p. 212
The Management Process	p. 218
Summary	p. 220
Management recommendations	p. 220
Recommended Reading	p. 221
Main Case Study: Britannia Building Society - building and evolving a portfolio management process	p. 221
7 Implementation of New Products, Processes and Services	p. 225
Introduction	p. 225
The Techniques of Project Management	p. 226
Project aims	p. 227
Work breakdown structure	p. 229
The project schedule	p. 229
The resource plan	p. 232
Managing trade-offs	p. 233
Managing the Early Stages	p. 236
Linking customer expectations to design	p. 237
Managing information in the design phase	p. 240
Project Risks	p. 242
Issues in assessing project risks	p. 243
The FMEA process	p. 245
Team Structure and Organization	p. 248
The need for cross-functional working	p. 248
Managing an Innovation Department	p. 250
Phase gates	p. 251
Management process at the gates	p. 251
Improving and maturing the management process	p. 253
Managing collaborations	p. 254
Managing Simultaneous Projects	p. 256
Summary	p. 260
Management recommendations	p. 260
Recommended Reading	p. 261
Main Case Study: Wipro Techologies, India - optimizing NPD	p. 261
8 People, Organization and Innovation	p. 265
Introduction	p. 265
Organizational Culture and Innovation	p. 266
Understanding and assessing culture	p. 266
Applying the cultural web	p. 269
Studies of innovation culture	p. 273
Managing Innovation Teams	p. 282
Team structures	p. 282
Making Project Teams Work	p. 289
Managing People for Innovation	p. 296
Recruiting and job assignment	p. 296
Managing performance	p. 298
Development of employees	p. 304
Summary	p. 305
Management recommendations	p. 305
Recommended Reading	p. 305
Main Case Study: Lever Faberge - Unilever	p. 306
9 Boosting Innovation Performance	p. 312
Introduction	p. 312
Performance Improvement	p. 313
Assessing Current Performance	p. 313
Performance measures	p. 314
The innovation audit	p. 317
Priorities and Linkages	p. 324
Priority areas	p. 324
Considering linkages	p. 324
Actions to Boost Performance	p. 329
Project-to-project learning	p. 329
Change management and innovation	p. 331
Making a breakthrough	p. 336
Summary	p. 336
Management recommendations	p. 337
Recommended Reading	p. 337
Main Case Study: Sidler GmbH & Co - sourcing innovation	p. 338
10 The Future of Innovation Management	p. 343
Introduction	p. 343
Customers	p. 343
Technology	p. 346
Competition	p. 348
The Business Climate	p. 350
Collaborative innovation	p. 351
The dangers of distributed inovation	p. 354
Managing Innovation	p. 355
Summary	p. 355
Management recommendations	p. 356
Main Case Study: Hewlett-Packard BITS	p. 356
Appendix Innovation Auditing	p. 360
Notes and References	p. 378
Index	p. 405

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