Revenue management in service organizations / Paul Rouse, William Maguire, Julie Harrison.

ISBN:

9781606491478

Title:

Author:

Rouse, Paul, 1951-

Personal Author:

Rouse, Paul, 1951-

Edition:

1st ed.

Publication Information:

New York, N.Y. : Business Expert, 2011.

Physical Description:

x, 167 p. : ill. ; 23 cm.

Series:

Business Expert Press managerial accounting collection

Contents:

Revenue management: an overview -- Relating your business to its environment: building strategy from internal and external analysis -- Pricing strategies and yield management -- Process management -- Cost and capacity management -- Performance measurement.

Subject Term:

Revenue management.

Service industries -- Accounting.

Managerial accounting.

Added Author:

Maguire, William A. A. (William Alexander Arthurs), 1948-

Harrison, Julie, 1965-

Format:

Books

Publication Date:

2011

Publication Information:

New York, N.Y. : Business Expert, 2011.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.1554 ROU	Week loan	1	Standard shelving location	Searching... Unknown
658.1554 ROU	Book	2	Standard shelving location	Searching... Unknown
658.1554 ROU	Week loan	5	Standard shelving location	Searching... Unknown

Bound With These Titles

On Order

Summary

This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.

Author Notes

Paul Rouse, Associate Professor, University of Auckland, New Zealand.