Revenue management in service organizations [electronic resource] / Paul Rouse, William Maguire, Julie Harrison.

ISBN:

9781606491485

Title:

Author:

Rouse, Paul, 1951-

Personal Author:

Rouse, Paul, 1951-

Edition:

1st ed.

Publication Information:

Physical Description:

1 online resource (x, 167 pages) : illustrations.

Series:

Managerial accounting collection,

General Note:

Title from PDF title page (viewed Jan. 29, 2011).

Contents:

Preface -- 1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -- Notes -- References -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Revenue management.

Service industries -- Accounting.

Added Author:

Maguire, William.

Harrison, Julie.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2011

2010

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.1554 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.