Business planning and entrepreneurship [electronic resource] : an accounting approach / Michael Kraten.

ISBN:

9781606490471

Title:

Author:

Kraten, Michael.

Personal Author:

Kraten, Michael.

Edition:

1st ed.

Publication Information:

Physical Description:

1 online resource (vii, 169 pages).

Series:

Managerial accounting collection,

General Note:

Includes index.

Contents:

Part I. Introduction -- Chapter 1. Management accounting and business planning -- Part II. The business model -- Chapter 2. Defining the process chain -- Chapter 3. Justifying the process chain with statistical evidence -- Chapter 4. Assessing preliminary profitability with flexible budgets -- Part III. Volume estimation -- Chapter 5. Estimating supply capacity with process flow analysis -- Chapter 6. Estimating customer demand -- Chapter 7. Reconciling supply and demand via quality management -- Part IV. Cost estimation -- Chapter 8. Estimating direct and indirect costs -- Chapter 9. Assessing cost structures with activity-based costing -- Chapter 10. Risk management with cost variance analysis -- Part V. Revenue estimation -- Chapter 11. Price targeting on the basis of cost behavior -- Chapter 12. Competitive pricing via game theory -- Chapter 13. Price-discounting strategies -- Part VI. Investment value -- Chapter 14. Cash flow analysis -- Chapter 15. Financial ratio analysis -- Chapter 16. Outcomes management and measurement -- Part VIII. Risk management -- Chapter 17. Scenario event identification -- Chapter 18. Risk assessment -- Chapter 19. Internal control activities -- Part VIII. Conclusion -- Chapter 20. Final thoughts -- Appendix: A small business, single division illustration -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Business planning.

Entrepreneurship.

Accounting.

Managerial accounting.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2010

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4012 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.

Reviews (1)

Choice Review

Kraten (accounting, Suffolk Univ.) provides a practical guide to the functional elements that constitute a business plan and explains how those elements fit together. This useful work views the business plan components through the lens of "management accounting" and addresses six topical elements: the business model, volume estimation, cost estimation, revenue estimation, investment value, and risk management. Examples of relevant illustrative applications accompany each section. Kraten presents an antidote to the abundant business plan templates readily available on the Web, which are often fill-in-the-blanks exercises that discourage the comprehensive thought and analysis required to produce a solid business plan. Such templates often overemphasize concept development and marketing and give scant attention to the nuts and bolts that underpin all good business plans. Kraten's text redresses that balance in clear, lucid prose and shows the way to write and develop superior business plans. Summing Up: Highly recommended. Business students at all levels; faculty; practitioners; general readers. S. A. Schulman CUNY Kingsborough Community College