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Summary
Summary
The development of tourism and its associated elements owes much to the efforts of individuals. Many of them left imprints on tourism, through their innovations, promotion or insight, that have continued long after they have departed the scene. This volume consists of essays by experts in their fields on individuals who have influenced tourism over many hundreds of years of travel: development of destinations, services and accommodation, creation of transportation links and attractions, tourist behaviour, innovations in the era of large scale tourism and establishment of future trends.
Reviews (1)
Choice Review
Giants of Tourism is a true curiosity. Like an architectural folly, it is a frill for the tourism savant interested in learning about some key trailblazers behind today's global tourism industry. The well-written essays are grouped into sections that span the areas of hospitality, travel, tourism activities, and destination development. This grouping of essays speaks to the fact that the field of tourism is viewed far more seriously as an economic and social activity abroad than in the US (save for one essay, all contributors are from institutions outside the US, and most are academicians). This collection is very well executed and will appeal to readers interested in the specific faces of tourism innovation. Noting that "The development of tourism ... owes much to the efforts of individuals," this volume offers a portrait gallery of a small number of key figures in tourism, examining the visions, skills, and other qualities that led to their success. The "giants" profiled include Karl Baedeker, Conrad Hilton, Thomas Cook, Freddie Laker, AJ Hackett, Walt Disney, and Kerry Packer. Summing Up: Recommended. Tourism studies collections at the graduate and professional levels. S. A. Schulman CUNY Kingsborough Community College
Table of Contents
| Contributors | p. vii |
| Acknowledgements | p. ix |
| Introduction | p. x |
| Part I Giants of Hospitality | p. 1 |
| 1 Historical Giants: Forefathers of Modern Hospitality and Tourism | p. 3 |
| 2 The Master of Ceremonies: Beau Nash and the Rise of Bath, 1700-1750 | p. 18 |
| 3 Sir William Edmund Heygate Colbourne (Billy) Butlin, 1899-1980 | p. 32 |
| 4 Conrad 'Connie' Nicholson Hilton, 1887-1979: the Consummate Hotelier | p. 45 |
| 5 The DeHaan Family and RCI: the Development of the Timeshare Industry | p. 60 |
| Part II Giants of Travel | p. 77 |
| 6 Thomas Cook: Image and Reality | p. 81 |
| 7 Baedeker: the Perceived 'Inventor' of the Formal Guidebook - a Bible for Travellers in the 19th Century | p. 93 |
| 8 Freddie Laker: First Giant of Low-cost Air Travel | p. 111 |
| 9 Sir Stelios: the Easy-going Entrepreneur | p. 123 |
| 10 Richard Branson: 'Screw It, Let's Do It' | p. 136 |
| Part III Giants of Activities | p. 151 |
| 11 Walt Disney's World of Entertainment Attractions | p. 155 |
| 12 Stanley Ho Hung-sun: the 'King of Gambling' | p. 170 |
| 13 Kerry Packer: World Series Cricket (WSC) and the (R)Evolution of Modern Sports-related Tourism | p. 182 |
| 14 AJ Hackett - a Giant of Tourism | p. 198 |
| Part IV Giants of Development | p. 211 |
| 15 A.P. Cockburn: Canadian Transportation and Resort Pioneer | p. 215 |
| 16 John Muir: Pioneer of Nature Preservation | p. 229 |
| 17 Keith Williams: Chaos Maker on the Gold Coast | p. 243 |
| 18 And Standing in the Shadows of These Giants - or Maybe on Their Shoulders? | p. 254 |
| 19 Conclusions | p. 267 |
| Index | p. 277 |