by
Cooper, Chris, 1952-
Call Number
338.4791 COO
Publication Date
2008
Summary
"The study of tourism and indeed the tourism industry is changing constantly. A contemporary understanding of tourism requires the use of contemporary approaches and a multi-disciplinary frame of reference. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism by utilizing an approach to managing, marketing and developing tourism that goes well beyond the popular conception of tourism as holiday travel. Instead, it takes a product-orientated approach to illustrate how products and the temporary experiences of tourists should be understood from the perspective of tourism firms and organizations." "Each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. Cases are both thematic and destination-based and always international, and are used to emphasize the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. Accompanying the text is an authoritative and thorough set of online resources to guide the reader through the topic area including material for both students and lecturers. For more details please visit www.textbooks.elsevier.com."--BOOK JACKET.
Format:
Books
Relevance:
57340.0898
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by
Cooper, Chris, 1952-
Call Number
338.4791 TOU
Publication Date
2005
Format:
Books
Relevance:
67234.7031
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