by
Decrop, Alain.
Call Number
338.47910688
Publication Date
2021
Summary
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Format:
Electronic Resources
Relevance:
67237.7891
by
Kozak, Metin.
Call Number
910.68399999999997
Publication Date
2015
Summary
Tourism has attracted increasing interest from not only scholars with a background in the subject, but also those studying in a number of other fields, given the growing relevance of areas such as psychology, sociology, planning and marketing. As such, this book brings together twelve chapters addressing various aspects of tourism development, from sustainability and ecotourism to cases of developing alternative tourism products. The contributions are enriched through selected practical case studies from a wide range of countries, including the United Arab Emirates, Slovenia, Vietnam, Malaysia, Mexico, South Africa, France, Turkey, and Argentina. The book, systematic in structure and thorough in content, will be useful for people from academic and practical backgrounds seeking to update their current knowledge of tourism development.
Format:
Electronic Resources
Relevance:
134446.9063
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by
Kozak, Metin.
Call Number
338.4791
Publication Date
2011
Summary
The subject of sustainability has become central to the discussion of succeeding a stable development of the tourism industry due to an uncontrollable nature of supply and demand over the past few decades. Thus, this book examines policies and practices associated Other the introduction of various methods in order to maintain a sustainable tourism development. The list of policies and practices is based on a selection of most recent topics by providing many real-world examples and cases in rel ...
Format:
Electronic Resources
Relevance:
63393.0000
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