Intro -- Half-title Page -- Title Page -- Copyright -- Contents -- About the Editors -- List of Contributors -- Foreword -- Preface -- 1 Brand Dubai: Sustaining its Luxury Image -- 2 Branding of Spanish Civil War Sites to Promote Sustainable Rural Tourism -- 3 The Relationship of Food, Tourism, Destination Branding and Marketing -- 4 A Theoretical Approach to Strategies of Marketing in the Scope of Tourism Destination Types -- 5 Enhancing a Destination's Marketing and Promotion: Lessons from Malaysia -- 6 Setting a Brand Image through Film Tourism -- 7 Ethical Comments Revolving around Post-disaster Marketing -- 8 Rural Tourism Development in Egypt: Contemporary Insights -- 9 Sustainable Tourism Policies and Corporate Branding: Case of LUX* Resorts & -- Hotels -- 10 World Heritage Sites and Their Impact in the Context of Destination Marketing -- 11 Accessible Tourism: An Inseparable Part of Sustainable Tourism -- 12 Investigating the Factors Affecting Tourism Development in Victoria Falls, Zimbabwe -- 13 Influence of Government Policies on Sustainable Tourism Development in Malawi -- 14 Environmental Sustainability on Tourism Business Enterprise: Model and Case -- 15 Key Strategies to Promote the Incorporation of Sustainability in Tourists' Behaviour -- 16 Rural Tourism: An Asset for Sustainable Development -- 17 Dark Tourism in Terms of Local People, Emotions and Experiences: A Case of Gallipoli -- 18 Digital Marketing and Virtual Tourism to Enhance Destination Accessibility -- 19 Security Issues and the Image of Tourist Destination -- 20 Exploring the Future of Sustainable Tourism -- Index -- Backcover.