![Cover image for Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research [electronic resource] / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.](/client/assets/5.1326/ctx//client/images/no_image.png "Cover image for Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research [electronic resource] / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.")
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research [electronic resource] / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
ISBN:
9781849506045
Title:
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research [electronic resource] / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
Author:
Woodside, Arch G.
Edition:
1st ed.
Publication Information:
Bingley : Emerald, 2009.
Physical Description:
1 online resource (xv, 308 pages) : illustrations.
Series:
Advances in culture, tourism and hospitality research, v. 3
Contents:
Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
Local Note:
eBooks on EBSCOhost
Subject Term:
Format:
Electronic Resources
Electronic Access:
Click here to view
Publication Date:
2009
Publication Information:
Bingley : Emerald, 2009.