by
Leslie, David.
Call Number
338.47914
Publication Date
2016
Format:
Electronic Resources
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67236.1016
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by
Leslie, David.
Call Number
338.4791
Publication Date
2012
Summary
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including deman
Format:
Electronic Resources
Relevance:
85043.9766
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