Visual media and tourism / edited by Seongseop (Sam) Kim and Steve Pan.

ISBN:

9780367770136

Title:

Author:

Kim, Seongseop, editor.

Publication Information:

London ; New York : Routledge, 2022.

Physical Description:

xii, 148 pages : illustrations ; 29 cm.

Contents:

Part I - Visuals and Travel Stimulation 1. How are food value video clips effective in promoting food tourism? Generation Y versus non-Generation Y / Seongseop (Sam) Kim, Ja Choe and Suna Lee. -- 2. Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages' influence on brand personality / Filareti Kotsi and Natasa Slak Valek. -- 3. Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention / Youngjoon Choi, Benjamin Hickerson and Jinsoo Lee. -- Part II - Visuals and Film Tourism 4. Perceived values of TV drama, audience involvement, and behavioral intention in film tourism / Seongseop (Sam) Kim and Sangkyun Kim. -- 5. Segmentation of potential film tourists by film nostalgia and preferred film tourism program / Seongseop (Sam) Kim and Sangkyun (Sean) Kim. -- 6. Immersion in film tourist experiences / Yannik St-James, Jessica Darveau and Josyane Fortin. -- Part III - Visuals and TV Travel Programs 7. The role of visual media in religious tourists' destination image, choice, and on-site experience: the case of Tinos, Greece / Matina Terzidou, Dimitrios Stylidis and Konstantinos Terzidis. -- 8. Reality television portrayals of Kavos, Greece: tourists behaving badly / Nicola Williams-Burnett, Heather Skinner and Julia Fallon. -- 9. (Re)negotiating authenticity through virtual travel: a case study of Law of the Jungle, a Korean reality travel program / Sohye Kim, Sanghun Park, Carla A. Santos and Kimberly J. Shinew.

Subject Term:

Tourism -- Marketing.

Film tourism.

Added Author:

Kim, Seongseop,

Pan, Steve,

Format:

Regular print

Publication Date:

2022

Publication Information:

London ; New York : Routledge, 2022.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 VIS	Book	1	Standard shelving location	Searching... Unknown

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Summary

Tourism is all about visuals. Visuals stimulate our imagination, create fantasy, and drive the audiences to take actions to realize these dreams through perceived reality. With media content presented through channels of television drama, reality shows, TV commercials, and movies, this book presents findings that help us better understand the relationships between nostalgia and film tourism; how reality TV shows affect tourist experience and authenticity; and how visuals stimulate audiences' taste and olfactory senses and their relationship with gastronomical tourism. The book presents findings that explain the psychological mechanism of how modality and navigability influence tourists' behavioral intention.

With its balanced research methodology (qualitative, quantitative, and the combination of both) and important topics covered in media tourism, Visual Media and Tourism serves as a pertinent reference book for subjects related to special interest tourism, such as film tourism, in undergraduate programs, or modules related to research methods in both undergraduate and graduate programs. It helps readers become better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences.

The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.