T. Mahmood and F. Ricci and A. Venturini and W. HöpkenS. Venkataiah and N. Sharda and M. PonnadaM. Zanker and M. Fuchs and W. Höpken and M. Tuta and N. MüllerU. Gretzel and K. H. YooP. O'ConnorY. Kang and J. Stasko and K. Luther and A. Ravi and Y. XuJ. Y.Chung and D. BuhalisI. Arsal and S. Backman and E. BaldwinP. Carrera and C. Chiu and P. Pratipwattanawong and S. Chienwattanasuk and S. F. Syed-Ahmad and J. MurphyR. Baggio and M. Antonioli Corigliano and M. MonettiJ. O. Daramola and M. O. Adigun and O. O. OlugbaraM. T. Linaza and F. Lölhöffel and A. Garcia and C. Lamsfus and A Alzua-Sorzabal and A. LazkanoB Stangl and C. WeismayerR. Schegg and A. Liebrich and M. Scaglione and S. F. Syed-AhmadW. DrewsM. Markus and M. LassnigA. Jagersberger and K. WaldhörF. Zach and U. Gretzel and D. R. FesenmaierK. Teichmann and A. H. ZinsF. Bédard and M. C. Louillet and A. Verner and M. C. JolyR. Daniele and A. J. FrewA. Dickinger and J. MazanecR. Leung and R. LawS. Qi and R. Leung and R. Law and D. BuhalisM. Fuchs and M. Tuta and W. HöpkenM. Fuchs and W. Höpken and A. Eybl and J. UlrichN. H. Hashim and S. F. Syed-Ahmad and J. MurphyE. Haid and G. Kiechle and N. Göll and M. SoutschekI. Tjostheim and D. R. FesenmaierI. Huvila and K. Uotila and J. P. Paalassalo and J. Huurre and S. VeräjänkorvaP. S. Merten and S. TeufelA. Zehrer and P. MöschlV. Garkavenko and S. MilneD. Buhalis and L. PistiddaI. P. Tussyadiah and D. R. Fesenmaier and Y. YooM. Bauer and C. Herzog and H. Werthner and B. Dippelreiter and K. PrantnerN. Mitsche and S. Reino and D. Knox and U. BauernfeindP. AlfordS. Ham and W. G. Kim and H. W. ForsytheK. Waldhör and A. RindM. SigalaR. Ahas and E. Saluveer and M. Tiru and S. SilmZ. Xiang and D. R. FesenmaierS. Döring and T. PreisingerY. A. Park and U. GretzelL. Bauer and P. Boksberger and J. Herget and S. Hierl and N. OrsoliniW. Höpken and M. Scheuringer and D. Linke and M. FuchsA. Dickinger and A. Scharl and H. Stern and A. Weichselbraun and K. WöberG. M. McGrathM. Peters and J. Withalm and W. WölfelJ. Miguéns and A. Corfu

Index of Authors	p. XII
Research Program Committee	p. XIV
1 Recommender Systems in Tourism
Adaptive Recommender Systems for Travel Planning	p. 1
A Comparative Study of Continuous and Discrete Visualisation of Tourism Information	p. 12
Evaluating Recommender Systems in Tourism - A Case Study from Austria	p. 24
2 User Generated Content in Tourism
Use and Impact of Online Travel Reviews	p. 35
User-Generated Content and Travel: A Case Study on Tripadvisor.Com	p. 47
RevisiTour: Enriching the Tourism Experience with User-Generated Content	p. 59
3 Online Communities
Web 2.0: A Study of Online Travel Community	p. 70
Influence of an Online Travel Community on Travel Decisions	p. 82
MySpace, My Friends, My Customers	p. 94
4 Web Services
Web Services as a Technology to Support a Global Tourism Offer	p. 106
A Product Line Architecture for Evolving Intelligent Component Services in Tourism Information Systems	p. 117
Mash-up Applications for Small Destination ManagementOrganizations Websites	p. 130
5 Web 2.0 and Tourism
Websites and Virtual Realities: A Useful Marketing Tool Combination? An Exploratory Investigation	p. 141
An Exploratory Field Study of Web 2.0 in Tourism	p. 152
A Web 2.0 Tourism Information System for Accessible Tourism	p. 164
6 Dynamic Packaging
Some Critical Remarks on Dynamic Packaging from the Perspective of SMEs and Small Tourism Destinations	p. 175
Dynamic Packaging Using a Cluster Based Demographic Filtering Approach	p. 186
Tourist Activated Networks: Implications for Dynamic Packaging Systems in Tourism	p. 198
7 Destination Management Systems
Information Elements on DMO-Websites: Alternative Approaches for Measuring Perceived Utility	p. 209
Implementation of a Destination Management System Interface in Tourist Information Centres and Its Impact	p. 220
Evolving Destination Systems: VisitScotland.com	p. 232
8 Hotel Electronic Distribution I
Consumers' Preferred Criteria for Hotel Online Booking	p. 244
Analyzing a Hotel Website's Access Paths	p. 255
A Study of Information Richness and Downloading Time for Hotel Websites in Hong Kong	p. 267
9 Hotel Electronic Distribution II
Adoption of E-mail Marketing in the Hotel Sector	p. 279
Selling Accommodation Packages in Online Auctions - The Case of eBay	p. 291
Evolving Internet Use by Malaysian Hotels	p. 303
10 Mobile Technology and Tourism
Evaluation of a Web-based and Mobile Ski Touring Application for GPS-enabled Smartphones	p. 313
Mobile Devices as Substitute or Supplement to Traditional Information Sources: City Tourists, Mobile Guides and GPS Navigation	p. 324
Passages to Medieval Archipelago: From Mobile InformationTechnology to Mobile Archaeological Information	p. 336
11 Travel Technology
Technological Innovations in the Passenger Process of the Airline Industry: A Hypotheses Generating Explorative Study	p. 348
New Distribution Channels and Business Strategies for Location-based Travel Agencies	p. 359
New Zealand Travel Agents in the Internet Era: Spatial Differences in ICT Impact, Adoption and Perception	p. 371
12 Tourism Destinations
The Impact of WiMAX on Tourist Destinations	p. 383
Designing Interactions in Tourism Mediascape - Identification of Patterns for Mobile 2.0 Platform	p. 395
A Case Study on Automating Information AggregationProcesses in Information Centres	p. 407
13 Technology Acceptance
Enhancing Cultural Tourism e-Services through Heritage Interpretation	p. 418
Open Space - a Collaborative Process for Facilitating Tourism IT Partnerships	p. 430
Determinants of Restaurant Employees' Technology Use Intention: Validating Technology Acceptance Model with External Factors via Structural Equation Model	p. 441
14 Knowing the Customer
etBlogAnalysis -Mining Virtual Communities using Statistical and Linguistic Methods for Quality Control in Tourism	p. 453
Developing and Implementing an eCRM 2.0 Strategy: Usage and Readiness of Greek Tourism Firms	p. 463
Mobile Positioning Based Tourism Monitoring System: Positium Barometer	p. 475
15 Search and Travel
Identifying the Online Tourism Domain: Implications for Search Engine Development for Tourism	p. 486
Personalisation and Situation Awareness of the Search Process in Tourism	p. 497
Investigating the Effects of Product Type on Online Decision-Making Styles	p. 509
16 Managing Tourism Technology
The Virtual Dimension in Tourism: Criteria Catalogue for the Assessment of eTourism Applications	p. 521
Context-based Adaptation of Ubiquitous Web Applications in Tourism	p. 533
Acquisition and Relevance of Geotagged Information in Tourism	p. 545
17 Tourism Networks
Employing `Social Network Analysis' to Influence Tourism Events Decision-Making: A Pilot Study	p. 556
Capability Maturity Models for SMEs and Collaborative Networked Organisations in Tourism	p. 568
e-Destination Structure: a Network Analysis Approach	p. 580