by
Hudson, Simon.
Call Number
647.940688 HUD
Publication Date
2017
Format:
Books
Relevance:
50828.7734
by
Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number
647.940688 CAM
Publication Date
2017
Format:
Books
Relevance:
57334.7578
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by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2010
Summary
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevance:
0.0657
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
1.5740
by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2007
Format:
Books
Relevance:
42525.9375
by
Raza, Ivo, 1968-
Call Number
647.940688 RAZ
Publication Date
2005
Summary
"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."--BOOK JACKET.
Format:
Books
Relevance:
63389.7578
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2002 2001
Format:
Books
Relevance:
1.6723
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
Relevance:
0.8440
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