Marketing in travel and tourism / Victor T.C. Middleton with Jackie Clarke.

ISBN:

9780750644716

Title:

Author:

Middleton, Victor T. C.

Personal Author:

Middleton, Victor T. C.

Edition:

3rd ed.

Publication Information:

Oxford : Butterworth-Heinemann Ltd, 2001.

Physical Description:

487 p. : ill. ; 25 cm.

General Note:

Includes index.

Subject Term:

Tourist trade -- Marketing

Added Author:

Clarke, Jackie.

Format:

Books

Publication Date:

2001

Publication Information:

Oxford : Butterworth-Heinemann Ltd, 2001.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.47910688 MID	Week loan	2	Standard shelving location	Searching... Unknown

An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries.

The meaning of marketing in travel and tourism

Understanding the marketing mix in travel and tourism

Planning strategy and tactics for travel and tourism marketing

Using the principal marketing tools in travel and tourism

Applying marketing in the travel and tourism industry

Case studies of marketing practice in travel and tourism

Epilogue: prospects for travel and tourism marketing

Available:*

Bound With These Titles

On Order

Summary

Summary

Table of Contents