Call Number
919.45 VIC
Publication Date
2024 2023 2022 2021 2020
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Other
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0.1071
by
Sidali, Katia Laura.
Call Number
338.4791 FOO
Publication Date
2011
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy1208/2011920949-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1208/2011920949-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1208/2011920949-t.html
Relevance:
41502.4883
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by
Goeldner, Charles R.
Call Number
338.4791 GOE
Publication Date
2011
Summary
"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--
Format:
Books
Relevance:
57340.0938
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2011
Summary
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:
Books
Relevance:
0.0913
by
Veal, Anthony James.
Call Number
338.4791 VEA
Publication Date
2011
Summary
This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
Format:
Books
Relevance:
54898.4922
by
Tribe, John.
Call Number
338.4791 TRI
Publication Date
2011
Format:
Books
Relevance:
63391.3984
by
Moutinho, Luiz.
Call Number
338.47910684 STR
Publication Date
2011
Summary
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format:
Books
Relevance:
67236.8359
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
by
Chon, Kye-Sung (Kaye), 1954-
Call Number
647.94 CHO
Publication Date
2010
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/fy1002/2009920753.html
Relevance:
0.0737
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
1.5740
by
Van der Wagen, Lynn.
Call Number
658.456 VAN
Publication Date
2010
Format:
Books
Relevance:
47543.3203
by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
Relevance:
77626.7188
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