Tourism marketing [electronic resource] : on both sides of the counter / edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall.

Cover image for Tourism marketing [electronic resource] : on both sides of the counter / edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall.

ISBN:

9781443847070

Title:

Tourism marketing [electronic resource] : on both sides of the counter / edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall.

Author:

Advances in Tourism Marketing Conference (4th : 2011 : Maribor, Slovenia)

Conference Author:

Advances in Tourism Marketing Conference (4th : 2011 : Maribor, Slovenia)

Publication Information:

Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.

Physical Description:

1 online resource (xii, 281 pages) : illustrations

Local Note:

eBooks on EBSCOhost

Subject Term:

Tourism -- Marketing -- Congresses.

Service industries -- Marketing -- Congresses.

Added Author:

Format:

Electronic Resources

Electronic Access:

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Publication Date:

2013

Publication Information:

Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.

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Shelf Number	Material Type	Copy	Shelf Location	Status
910.688 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that yearOCOs conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to manageri..."

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