by
Munar, Ana María.
Call Number
338.4791 23
Publication Date
2013
Summary
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Format:
Electronic Resources
Relevance:
44826.1719
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by
Cai, Liping A.
Call Number
659.193384791 22
Publication Date
2009
Summary
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format:
Electronic Resources
Relevance:
44827.3320
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