by
Pearce, Philip L.
Call Number
338.4791 PEA
Publication Date
2011
Format:
Books
Relevance:
1.0463
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by
Stein, Andi, 1960-
Call Number
338.4791 STE
Summary
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Format:
Books
Relevance:
60139.0273
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