by
Sotiriadis, Marios.
Call Number
330
Publication Date
2016
Summary
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format:
Electronic Resources
Relevance:
67236.5234
by
Cai, Liping A.
Call Number
659.193384791 22
Publication Date
2009
Summary
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format:
Electronic Resources
Relevance:
44827.3320
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by
Morgan, Nigel.
Call Number
338.47910688 DES
Publication Date
2002
Format:
Books
Relevance:
3.0546
4.
by
Nielsen, Christian, 1968-
Call Number
338.4791 NIE
Publication Date
2001
Format:
Books
Relevance:
54900.4609
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