Elephant tourism is a growing attraction across Asia and Africa and is popular with many tourists. This book highlights the need for a comprehensive and rigorous focus on local solutions to improve the welfare of captive elephants and tourists' experiences of elephant tourism, which will be to the benefit of local communities.

"The new edition focuses on economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, and examines the sector in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism. An essential reference for those interested in ecotourism, the book is accessible to students, but retains the depth required for use by researchers and practitioners in the field. It book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies"--

This book is a fast-paced and thorough re-evaluation of what heritage tourism means to the people who experience it. It draws on contemporary thinking in human geography and heritage studies, and applies it to a sector of tourism that is both pervasive yet poorly researched in terms of the perspective of tourists themselves. In a series of lucid and tightly argued chapters, it traces the use of semiotics as an analytical tool from its theoretical origins in text, through the all-important dynamics of visuality into an expanded realm of feeling and sensuality. Challenging assumptions about the