by
Mair, Judith.
Call Number
394.2
Publication Date
2024
Summary
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor.
Format:
Electronic Resources
Relevance:
0.0277
by
Decrop, Alain.
Call Number
338.47910688
Publication Date
2021
Summary
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Format:
Electronic Resources
Relevance:
67237.7891
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by
Kozak, Metin.
Call Number
910.68399999999997
Publication Date
2015
Summary
Tourism has attracted increasing interest from not only scholars with a background in the subject, but also those studying in a number of other fields, given the growing relevance of areas such as psychology, sociology, planning and marketing. As such, this book brings together twelve chapters addressing various aspects of tourism development, from sustainability and ecotourism to cases of developing alternative tourism products. The contributions are enriched through selected practical case studies from a wide range of countries, including the United Arab Emirates, Slovenia, Vietnam, Malaysia, Mexico, South Africa, France, Turkey, and Argentina. The book, systematic in structure and thorough in content, will be useful for people from academic and practical backgrounds seeking to update their current knowledge of tourism development.
Format:
Electronic Resources
Relevance:
134446.9063
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