Cover image for Foodies and food Tourism [electronic resource] / Donald Getz ... [et al].
ISBN:
9781910158012
Title:
Foodies and food Tourism [electronic resource] / Donald Getz ... [et al].
Author:
Getz, Donald, 1949-
Publication Information:
Oxford : Goodfellow Publishers Ltd, 2014.
Physical Description:
1 online resource (248 p.)
General Note:
Description based upon print version of record.
Contents:
Purpose and overview of the book; Terminology; 2 Perspectives on Foodies and Food Tourism ; Understanding and creating knowledge about foodies and food tourism; Figure 2.1: Understanding and creating knowledge in food tourism; Studying food tourism; Figure 2.2: Food, hospitality and tourism studies; Figure 2.3: Forces propelling and constraining food tourism; Forces and trends; 3 The Foodie - Identity, Involvement and Social Worlds ; Who and what are foodies?; Figure 3.1: The voices of foodies and food tourists; Identity and involvement ; The social worlds of foodies

Infinite possibilities for involvement; 4 Foodies and Tourism; Motivation and benefits sought; Figure 4.1: Experiential outcomes linked to activities for food tourists; Past and projected travel; 1 Introduction ; Experiences and benefits sought; 5 Planning and Developing Tourism for Foodies; Planning and development: foodies at the core; Figure 5.1: A demand-side approach to food tourism planning and development; Figure 5.2: Comparative and competitive advantages in food tourism; Figure 5-3: A diagnostic process for food tourism planning and development; Food-tourism clusters

Figure 5.4: Food-tourism cluster conceptFigure 5.5: A destination concept for food tourism; Destination development concepts; Figure 5.6: A destination concept for food tourism in Sweden ; Figure 5.7: A concept for urban or resort-based food tourism; 6 The Destination ; Introduction; New Nordic cuisine; Scotland; Ireland; Specific products and experiences; 7Food Events for Foodies; The critical importance of planned events in food tourism; Multi-country research findings; Designing food events for foodies; Figure 7.1: Design model for events targeted at foodies

Figure 7.2: Events and food-tourism clusters; 8 Experience Marketing ; Introduction to experience marketing; Figure 8.1: Factors associated with effective and rewarding customer and tourist experiences, applied to food tourism; Decision-making by foodies and food tourists; Figure 8.2: Consumer decision-making process for food tourism; Image, reputation, positioning and branding; Figure 8.3: The food brand in the context of image, reputation, positioning and co-branding

Figure 8.4: Image of Swedish food compared to nine other countries on six different dimensions. (Good taste, value for money, trendy and exiting, uniqueness, fresh and local, ecological and organic) Segmentation of food tourists; Media; Trip planning and packaging; Figure 8.5: Accommodation and transportation preferences when foodies plan holidays; 9 Summary and Conclusions; The phenomenon of food tourism; What it means to be a foodie ; The study of foodies and food tourists; Implications for destinations, events, suppliers, and marketers; Research needs ; Future perspectives; References
Added Author:
Format:
Electronic Resources
Electronic Access:
Click here to view ebook
Publication Date:
2014
Publication Information:
Oxford : Goodfellow Publishers Ltd, 2014.