"This book provides a comprehensive overview of the issues, practices, current debates, concepts and management concerns associated with cultural heritage-based tourism, as well as applied knowledge. The 2nd edition expands on timely and emerging topics and includes up-to-date data, statistics, references, case material, figures and plates"--

This book provides a comprehensive overview of the issues, practices, current debates, concepts and management concerns associated with cultural heritage-based tourism, as well as applied knowledge. The 2nd edition expands on timely and emerging topics and includes up-to-date data, statistics, references, case material, figures and plates.

Indigenous Tourism Movements explores Indigenous identity using "movement" as a metaphor, drawing on case studies from throughout the world including Botswana, Canada, Chile, Panama, Tanzania, and the United States.

Cultural Heritage Tourism: Five Steps for Success and Sustainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's mer

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.

This book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the café districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.

Presents a summary and synthesis of different issues in global cultural tourism using a range of international case studies.