by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
50826.6758
by
Tresidder, Richard.
Call Number
647.94068 TRE
Publication Date
2012
Summary
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format:
Electronic Resources
Relevance:
54899.9336
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by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevance:
52746.9258
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