by
Ali, Faizan, editor.
Call Number
647.9407 23
Publication Date
2019
Summary
Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as various individual topics.
Format:
Electronic Resources
Relevance:
46124.3672
by
Altinay, Levent.
Call Number
338.4791 ALT
Publication Date
2016 2015
Format:
Electronic Resources
Relevance:
49105.4453
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by
Mason, Peter Geoffrey
Call Number
338.4791 MAS
Publication Date
2014
Summary
It provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.
Format:
Electronic Resources
Relevance:
54898.3906
by
Hyde, Kenneth F.
Call Number
338.4791 23
Publication Date
2012
Summary
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.
Format:
Electronic Resources
Relevance:
39656.5156
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