Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as various individual topics.

This ebook investigates the following: trends in hospitality management research; customer loyalty in the hospitality industry; transitioning loyalty programmes; talent management and work-life balance: serive quality in China's hospitality and tourism industry; and sustainability issues and hospitality and tourism firms' strategies.

It provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.

An emerging hospitality studies focus among academics prioritizes the study of host and guest transactions as a key feature of hospitality research and publications. The papers in this e-book, guest edited by a leading researcher in the field, provide a flavor of some of the research themes that social science perspectives suggest. The study of host and guest transactions extends beyond commercial hospitality management activities; a large number of human interactions can be better understood through host and guest transactions. Commercial hospitality management through service quality managem