Health and wellness tourism / Melanie Smith, László Puczkó.

Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.

I. Petroune and E. YachinaS. LebeM. SmithV. JoukesS. FerrariA. Tuohino and H. KangasN. GustavoI. Castermans-GodfriedJ. LaingA. GelbmanK. HannamT. RatzJ. ChanC. LawsR. GerritsmaB. GeorgeR. Davidson

List of Contributors	p. ix
Preface	p. xiii
Part 1 History, definitions, and scope	p. 1
1 Introduction	p. 3
2 Historical overview	p. 21
3 Contemporary definitions	p. 39
4 Leisure, lifestyle, and tourism	p. 61
5 Typologies of health and wellness tourism	p. 83
6 An international and regional analysis	p. 105
Part 2 Managing and marketing health and wellness tourism	p. 131
7 Demand, motivations, and profiles	p. 133
8 Planning and development	p. 155
9 Managing destinations and sites	p. 177
10 Reaching customers	p. 203
11 Product development	p. 229
12 Conclusions: The future of health and wellness tourism	p. 251
Part 3 Operational and management issues	p. 277
Case studies
1 Heritage of spa and health tourism in Russia	p. 285
2 The Health Spa Resort Rogaska Slatina returning to its past glory	p. 291
3 Regeneration of an historic spa town: A case study of spa in Belgium	p. 295
4 Vidago and Pedras Salgadas spas, the revival of a tourism attraction or a marketing technique for beverages?	p. 301
5 The Luigiane thermal baths: A tool for deseasonalization of the tourist demand in Calabria (Italy)	p. 307
6 Hotel Herttua - Spa and rehabilitation centre in Eastern Finland	p. 313
7 Sao Pedro do Sul thermal centre: Between health and wellness tourism	p. 319
8 Case 'Healing Hills and Wellness in Luxury'	p. 325
9 Peninsula Hot Springs: A new spa tourism experience 'Down Under'	p. 329
10 Using wellness elements for branding an exclusive image of tourism sites in the north of Israel	p. 335
11 Ayurvedic health tourism in Kerala, India	p. 341
12 Hot springs in Japanese domestic and international tourism	p. 345
13 CHI Spa at The Shangri-La's, Sabah, Malaysia: Its philosophy and management concept - 'journey of experiences'	p. 351
14 Case study: The Big Chill festival, England, United Kingdom	p. 357
15 The growing Yoga community in the Netherlands: How Yoga is becoming a lifestyle product including tourism activities	p. 361
16 Medical tourism in India: A case study of Apollo Hospitals	p. 367
17 The use of spas by meetings participants: The case of the United States	p. 373
Bibliography	p. 377
Index	p. 393

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