List of Contributors | p. ix |
Preface | p. xiii |
Part 1 History, definitions, and scope | p. 1 |
1 Introduction | p. 3 |
2 Historical overview | p. 21 |
3 Contemporary definitions | p. 39 |
4 Leisure, lifestyle, and tourism | p. 61 |
5 Typologies of health and wellness tourism | p. 83 |
6 An international and regional analysis | p. 105 |
Part 2 Managing and marketing health and wellness tourism | p. 131 |
7 Demand, motivations, and profiles | p. 133 |
8 Planning and development | p. 155 |
9 Managing destinations and sites | p. 177 |
10 Reaching customers | p. 203 |
11 Product development | p. 229 |
12 Conclusions: The future of health and wellness tourism | p. 251 |
Part 3 Operational and management issues | p. 277 |
Case studies |
1 Heritage of spa and health tourism in Russia | p. 285 |
I. Petroune and E. Yachina2 The Health Spa Resort Rogaska Slatina returning to its past glory | p. 291 |
S. Lebe3 Regeneration of an historic spa town: A case study of spa in Belgium | p. 295 |
M. Smith4 Vidago and Pedras Salgadas spas, the revival of a tourism attraction or a marketing technique for beverages? | p. 301 |
V. Joukes5 The Luigiane thermal baths: A tool for deseasonalization of the tourist demand in Calabria (Italy) | p. 307 |
S. Ferrari6 Hotel Herttua - Spa and rehabilitation centre in Eastern Finland | p. 313 |
A. Tuohino and H. Kangas7 Sao Pedro do Sul thermal centre: Between health and wellness tourism | p. 319 |
N. Gustavo8 Case 'Healing Hills and Wellness in Luxury' | p. 325 |
I. Castermans-Godfried9 Peninsula Hot Springs: A new spa tourism experience 'Down Under' | p. 329 |
J. Laing10 Using wellness elements for branding an exclusive image of tourism sites in the north of Israel | p. 335 |
A. Gelbman11 Ayurvedic health tourism in Kerala, India | p. 341 |
K. Hannam12 Hot springs in Japanese domestic and international tourism | p. 345 |
T. Ratz13 CHI Spa at The Shangri-La's, Sabah, Malaysia: Its philosophy and management concept - 'journey of experiences' | p. 351 |
J. Chan14 Case study: The Big Chill festival, England, United Kingdom | p. 357 |
C. Laws15 The growing Yoga community in the Netherlands: How Yoga is becoming a lifestyle product including tourism activities | p. 361 |
R. Gerritsma16 Medical tourism in India: A case study of Apollo Hospitals | p. 367 |
B. George17 The use of spas by meetings participants: The case of the United States | p. 373 |
R. DavidsonBibliography | p. 377 |
Index | p. 393 |