Handbook of research on social media applications for the tourism and hospitality sector / Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes.

Cover image for Handbook of research on social media applications for the tourism and hospitality sector / Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes.

ISBN:

9781799819486

Title:

Handbook of research on social media applications for the tourism and hospitality sector / Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes.

Author:

Ramos, Celia M. Q. author.

Personal Author:

Ramos, Celia M. Q. author.

Physical Description:

1 online resource (506 pages)

Local Note:

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subject Term:

Social media.

Social media -- Use studies.

Added Author:

Ribeiro de Almeida, Claudia, 1971- 1971-,

Fernandes, Paula Odete,

Format:

Electronic Resources

Electronic Access:

Click to View

Publication Date:

2020

Publication Information:

Hershey, Pennsylvania :

IGI Global,

[2020]

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
302.231 RAM	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

1 Network Analysis of Destination Management Organization Smart Tourism Ecosystem (STE) for E-Branding and Marketing of Tourism Destinations	p. 1
2 Peer Influence Mechanism Behind Travel Experience Sharing on Social Network Sites	p. 17
3 Role of Social Media in Travel Planning and Tourism Destination Decision Making	p. 36
4 The Role of Social Media in Shaping Tourists' Travel Decisions: Multi-Functional and Multi-Level Effects of Wechat Among Individual Chinese Outbound Tourists	p. 52
5 Deepening the Use of Social Media and Tourism Travel Behaviour	p. 66
6 Impacts of Social Media on Business Value and Performance	p. 82
7 The Innovative Social Technologies and Their Impact on Knowledge Management Processes	p. 102
8 A Conceptual Framework to Understand Online Destination Images: A Research Model Utilizing User-Generated Content Through Twitter	p. 114
9 The Discount Effect in Food and Beverage Advertising and Instagram's Likes Power: An Experimental Study	p. 136
10 Event Management in Social Media	p. 149
11 Co-Creating an Integrative Framework to Enhance the Museum Experience of Blind and Visually Impaired Visitors	p. 164
12 Accessible@tourism 4.0: An Exploratory Approach to the Role of Industry 4.0 in Accessible Tourism	p. 192
13 Determinants for Value Creation in Mobile Apps Within the Tourist Experience: An Exploratory Study in a Northern City in Portugal	p. 212
14 An Evaluation for Long-Haul Low-Cost Carriers Using User-Generated Content: The Impact of Perceived Service Quality on Value for Money	p. 231
15 How Web 3.0 Tourism Students See the 1.0 Higher Education System	p. 252
16 Social Media Applied to Tourism and Hospitality: The Case of Hotels in the Porto Metropolitan Area	p. 270
17 eWOW of Guests Regarding Their Hotel Experience: Sentiment Analysis of TripAdvisor Reviews	p. 295
18 The Importance of Social Media for the Improvement of the Tourist Experience Offered by Rural Tourism Enterprises: The Case of the Alentejo	p. 309
19 Local Accommodation Establishments' Strategies in Social Media	p. 334
20 Online Reputation of Porto Hotel Supply, Northern Region of Portugal	p. 349
21 Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach	p. 367
22 The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil	p. 385

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Table of Contents