by
Ziakas, Vassilios.
Call Number
394.2068
Publication Date
2013
Summary
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an
Format:
Electronic Resources
Relevance:
0.0432
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by
Whitford, Michelle, author.
Call Number
394.2068 WHI
Publication Date
2013
Format:
Electronic Resources
Relevance:
0.1091
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