Part 1 -- 1 What is Responsible Tourism? -- Tourism -- Sustainable Development: an oxymoron? -- Sustainable Tourism is not the same as Responsible Tourism -- The tragedy of the commons -- Responsibility: What's in a word? -- Krippendorf's legacy -- The development of Responsible Tourism -- Exercise responsibility, focus on outcomes and impacts -- The myths about Responsible Tourism -- 2 The Business of Responsible Tourism -- Facing up to responsibility -- Cultures of consumption -- The demand for experience and authenticity -- What of Corporate Social Responsibility? -- The business cases -- Opportunities and pitfalls -- 3 Responsible Tourism in Destinations -- Destinations -- What is the purpose of tourism? -- National government perspectives -- Local governance -- Responsible destination marketing -- Sustainability and resilience -- Part II -- Responsible Tourism in Practice -- 4 Social Responsibility -- Defining social responsibility -- Heritage and authenticity -- Host/guest encounters -- Hedonistic tourism -- Philanthropy and volunteering -- Child protection -- 5 Economic Responsibility -- Oversupply -- All-inclusives -- Community-based tourism -- Poverty reduction through tourism -- Slum tourism, shared value and the SDGs -- Only connect -- 6 Environmental Responsibility -- Living in a finite world -- Greenhouse gas emissions -- Other environmental issues -- Greening businesses -- Conservation and ecotourism -- Sustainable tourism certification -- Animal welfare -- Responsible aviation -- Please check -- 7 What is to be done? -- The ethic of responsibility -- A Responsible Tourism movement? -- What we can do -- The next 10 years -- Index.