by
Weaver, David B. (David Bruce)
Call Number
338.4791068 WEA
Publication Date
2014
Format:
Electronic Resources
Relevance:
67230.2891
by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
Relevance:
77626.7188
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by
Weaver, David B. (David Bruce)
Call Number
338.479194 WEA
Publication Date
2006
Format:
Books
Relevance:
77626.7422
Call Number
TR DVD 338.479194 SEL
Publication Date
2001
Summary
Each year, millions of tourists come looking for the quintessential "Aussie experience", but are they getting anything more than koalas, boomerangs and a shrimp on the barbie? This four part series takes an eye-opening and often droll journey behind the scenes of Australia's multi-billion dollar tourism industry. It reveals a world of ruthless marketing where canny entrepreneurs are determined to give visitors exactly what they want, whether it's a taste of Aboriginal culture, sandy beaches or a bush adventure. But how does it fit with reality and the image the nation has of itself?
Format:
Other
Relevance:
0.9410
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